本文来源于微信公众号:文化界
作者:邹玲
正值元宵佳节,去年底刚刚完婚爆出“有喜”的奶茶妹妹,又传出一个重大新闻:奶茶妹妹投资了打车软件UBER!
“文化界”与UBER进行了求证,此消息也得到了Uber方面的确证,具体金额不便透露,UBER确认这是奶茶妹妹通过刘强东家族基金投出的项目,Uber方面表示:“这可能是刘强东家族基金最大一笔投资。”
此前,奶茶妹妹曾以Victor Success Limited投资人的身份出席投资相关的活动,在此之前则以实习生的身份进入了红杉中国。
刘强东透露,家庭投资完全交由太太打理,除了UBER,目前投资的企业中还包括作业盒子,其并未透露是否参与了Uber中国的最新一轮融资。而对于太太的投资,他表现出了完全的信任,甚至笑言:“不信任干嘛结婚呢?”
梳理一下奶茶妹妹的“处女投”:7月10日,国内在线教育平台作业盒子宣布获得1000万美元A轮融资,由好未来领投,刘强东、章泽天、天使投资方联想之星跟投。
在短短一年多时间内,奶茶章泽天快速变身,从微软实习生、刘强东女朋友、刘太太、到今天的投资人,你以为这是华丽丽的网红逆袭路就大错特错了。系出名门的奶茶,其父是南京会斯通集团总裁也不是秘密。
这次投资也可以看出奶茶不俗的投资眼光,从去年开始,作业领域就挤满了竞争者:学霸君、作业帮、小猿搜题、学习宝、阿凡题等都在这一领域掘金,但这些商业模式基本还是围绕在公立学校课外,进行刷题、扫题、问答。一起作业在公立学校内发力,但也仅限于小学,而K12领域决定性的战场:初高中,市场上却没有任何一款专注于公立学校内的产品涉足其中。作业盒子要做的正是这块“蓝海”。
而这一次投UBER,显然是看到了打车市场在中国的巨大潜力。目前尚未确认奶茶妹妹是投资了UBER还是UBER中国,但业内人士透露很可能是后者。
据“文化界”了解,uber中国此前估值70亿美金(最新一轮融资估值尚未得知),民生银行投了1亿美金,其余公布的有人寿,太平,中信,海航,广汽,在一连串“土豪”国企的投资名单上,如今又增添了投资界新贵奶茶妹妹。
奶茶章泽天在互联网中算是一个特别的存在,即使在她成年之内一直保持着超高网络热度。不管是如网上所传,是有心操作,还是无心之举,这个小姑娘确实是妥妥的人生赢家。
然而在成功嫁入豪门以后,奶茶妹妹又华丽变身为“投资人”,而且并不只是靠“颜值”吃饭,据“作业盒子”创始人刘夜透露,和奶茶妹妹初次见面后,刘夜有些吃惊。
虽然对方刚接触投资,但他发现,奶茶的投资逻辑缜密严谨。刘夜坚信,融资就是卖逻辑,“你认可我,我认可你,就可以了。”
而对于奶茶妹妹投资UBER一事,最耐人寻味的是,看起来并不缺钱的UBER,为何会接受完全是“圈外人”的奶茶投资?“文化界”认为,这是出于公关和眼球效应的考虑。
随着明星纷纷转变为投资人,例如任泉、黄晓明、李冰冰合作成立的“STAR VC”基金,一成立便收到了3000多封项目意向书。而一出手就各大网站霸占头条和奶茶和强东夫妇的投资,对于急需在中国与滴滴正面PK的UBER中国有很强的明星效应。
然对比滴滴来说,UBER受到种种限制显得心有余而力不足,但一向擅长借助营销优势出奇制胜。此前UBER中国夺人眼球的“复仇者联盟”,便是在朋友圈霸占了连续多天的话题榜首。
现在看来,奶茶妹妹进入投资圈代表了一个趋势——明星和网红正在成为投资圈一股奇特的,但不可小觑的新势力,虽然他们完全是“门外汉”,但挟持了强大的公众舆论势能,或许将会在投资圈开创一个新的江湖。
不信猜猜看,下一个进入投资圈的女明星,将会是谁?
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